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ToddCast with Greg Sater on the Direct Response industry
In this first installment, Todd Geller sits down with Dylan Gaines, VP of National Business Development at UMS Banking, to discuss topics such as: banking regulations, phone scripts, call monitoring, social networking in direct response campaigns and much more.
Affiliate Marketing Network Companies Sued Part 2
What about the use of pictures and images???
Affiliate Marketing Network Companies Sued..
This blog is a two parter; One on the pending lawsuit with many of the affiliate marketing companies and the other on legal use of images on the Internet and other places.
FTC Guidelines
I always find it interesting when direct response companies get into trouble with the FTC for violations regarding their ads. Maybe it’s a claim made on a commercial/advertisement, or an endorsement/statement made by someone, or some celebrity is involved.
Why Television leads convert 2 to 3 times more than online leads
Oh, the mystery. Well it’s not just a mystery. There is methodology around why leads are better on television than on the web. Let me go through some basics.
Oh, I forgot about that
Availability for Short Form Television Advertising for Direct Response Campaigns in 2012
After attending the Las Vegas ERA Annual Tradeshow (Electronic Retailers Association – Direct Response) from September 13-15, 2011 – I found it odd that so many Direct Response companies were unaware of what’s happening in the short form television advertising market.
Who is Todd Geller?
Todd Geller, Director, Media Division at CallSource has been a dominant force in the marketing and advertising industry since 1996. He holds a Bachelor’s Degree from the University of California and a Master’s Degree from Pepperdine University’s George L. Graziadio School of Business and Management.
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