CallSource Becomes Results Business Institute

Feb 4, 2013

WESTLAKE VILLAGE, CA FEBRUARY 4, 2013 — CallSource, the industry leader in call tracking, marketing, and lead conversion metrics has outgrown its name. The new, overarching brand, Results Business Institute, reflects the company's evolution from measuring and reporting marketing response -- to delivering solutions that directly improve client sales.

“I want to assure our clients that CallSource has not been sold or merged and is not under new management,” stated Jerry Feldman, founder and CEO. “Our new identity is meant to communicate our metamorphosis from a call tracking company into a valuable resource for clients; delivering not only information, but advice, assistance, education, and most importantly, improved financial results.

The Results System incorporates a patented process that not only measures a client's marketing performance and lead-conversion vs. industry competitors and peers, but also provides structure, accountability, advice and training to help clients achieve their business and sales goals.

Results Business Institute incorporates the call-tracking technology and analytics that CallSource has perfected over twenty years, working with tens of thousands of companies and analyzing millions of calls.  By combining CallSource information and experience with best practices from across multiple industries, advisors at the Institute help clients improve their marketing ROI, convert more leads to sales, and hire, train and retain the best human capital.

The Results System includes a client-branded Learning Management System, with eLearning and instructor-led classes for customer service and sales employees. The Results Business Institute also envisions a university for business owners and managers, helping them to improve their own hiring, training, management, and financial skills.

“The Results Business Institute is about people,” added Feldman, “not just reports and statistics. Our purpose is ‘To enhance performance, accomplishments and results for individuals and organizations, in work and in life.'”

About Results Business Institute

Results Business Institutesm, is the gold standard for call tracking and marketing analysis. Results® is the culmination of CallSource's years of field analysis on the most effective methods for generating appointments and closing sales. Performance management and deal-saving technology assure additional revenue opportunities. The result is more appointments set and more sales closed. Results Business Institute has trained thousands of individuals, reviewed millions of calls, and helped companies across the U.S. and Canada make critical, information-based decisions resulting in increased ROI and improved employee performance. To see how we can help your business visit us at

Press Contact:
Elliot Leiboff